Author: KWSM Team

Child playing with a stack of blocks while her father works on a media contact list

How to Build a Media Contact List and Network Online?

One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage, but it can be one of the most challenging parts of your strategy. Discover how to effectively build your media

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Man with microphone listens for cues on a headset about his public relations strategy

How to Create a Public Relations Strategy

Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building relationships, growing media contacts, and winning PR coverage. Let’s take

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As part of a marketing mentorship program, KWSM Digital Marketing Specialist David Jones maps out a landing page wireframe on a whiteboard before launching a small business marketing campaign.

1 Key Question to Start Every Small Business Marketing Campaign

Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to their needs and motivate them to purchase from you rather

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Child about to fly a paper airplane into the sky as a metaphor for when is the best time to send a press release

When is the Best Time to Send a Press Release?

So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send on your email, consider the timing of your news. In the blog, I will share the best days and time to send, days to avoid,

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Top Three Content Mistakes to Avoid on Your Website

Your website is typically the first impression your potential customers have of you and your company. In those pages, you need to provide all the information your clients need to know before they make the decision to buy your product or service. While it’s important that your website looks good

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A baseball player in a baseball field about to throw a fast pitch

Media Pitch Vs Press Release

A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to write a story and sharing company news. The other’s goal

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Core Values at KWSM a digital marketing agency