Blogging has gone from a niche news alternative to a business necessity for engaging fans of your brand. A blog post can accomplish a lot of things for your brand; one of the best is providing a platform to informally share content. Here are three tips for writing better blog
While you’re still shaking off the sparkles from your New Year’s Eve parties, the social media savants are introducing some new etiquette rules for 2016. With these new revelations come some new resolutions for you to follow in 2016: thou shall not repost chain messages; thou shall not get snippy
Companies constantly reinvent themselves to increase sales, avoid a stigma, or generate new business. If your company is moving in a different direction, your target audience will most likely need to change as well. Follow these steps to keep your social media audience on par with your new company goals.
An important part of telling your brand’s story online is building customer trust. Creating trust among online users garners loyal fans. According to a survey by Concerto Marketing Group and Research Now, 83% of customers who trust a brand will recommend that company to others – and 82% of those
Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to exhibit correct behavior for a given situation. Human are pack animals, and when we are unsure of how to act, we look to others for cues on how to behave. The more people
There are countless opportunities for fitness professionals to use Instagram to their advantage. The image-based app allows individuals and businesses to visually promote their brand as well as easily connect and share with others, making it the perfect platform for showcasing a fitness brand. Here are some tips fitness professionals
Whatever the reasons a company decides to make a business page on Facebook, there are two main areas of focus every company page should have: growing fans and increasing reach. Yet Facebook’s algorithm can make this more difficult than you’d expect; studies show that only 16% of your content is
Cover letters and resumes are the classic way to find the best applicants for your open positions, but what if you’re searching for more? Social media channels can be a fantastic tool for promoting, connecting, and learning more about your potential new staff. Here are three reasons to incorporate social
