Twitter changed social media when it introduced the world to the #hashtag in 2007, giving new meaning to the otherwise overlooked pound symbol. Since then, all channels recognize the power of the hashtag in one way or another. Designed to group similar interests and trending topics together, this tool is
You can’t have a business plan without including a plan for running social media. Having an online presence is essential to establishing your brand, reaching potential customers, and getting your company’s message out to the world. The benefits of social media are endless, but there are potential risks that go
Twitter has always been a platform in which users expect up-to-the-minute information and instant responses on their timeline. Whether it is a favorite from using a trending hashtag, a friend’s response to your tweet, or getting a question answered by a follower – quickness is key. Now Twitter is providing
So you’re in the middle of hiring new talent and want to utilize social media? There are best practices for that too. From making sure a candidate is the correct fit for your brand to reaching out to talk to a prospect, we have narrowed down the top 3 social
Twitter is cutting down on what counts toward character limits, while Pinterest is reaching out to businesses of all sizes with its new “Promote Button,” and Instagram is giving more power to its users with the launch of new comment filter options. These are your trending social media stories in
It’s Bootcamp season here at KWSM! Three times a year, we open up the factory and share our knowledge with small business owners and professionals that want to grow their social media. If you missed our February or June sessions, you have an opportunity to attend our October sessions. I
Twitter and Facebook are going head to head when it comes to advertising video capabilities while Snapchat is cutting down on its Local Stories feature as it shifts its focus toward live events. These are your trending social media stories of the week! Facebook Rolls Out New Slideshow Ads Features
It’s no secret that instant and live video are both taking over social media. What used to be a photo and some text is now evolving into video conversations in a variety of formats. In other words, social platforms are speeding up and catering to our ever-growing need for instant
