People use social media to catch up with friends, watch endless tutorials, and stalk way more profiles than they would admit. One of the last things they want to see on their social feed is an overly promotional post from businesses. Facebook also penalizes marketers for this type of content
Bruno Mars sure knows how to get the party going on Instagram with his 8.7 million followers. Take your Instagram boogie over to his account, @brunomars, and you’ll see how this star gets down! Bruno’s successful Instagram is something to admire, and if you follow his lead, you might score
Social media gives companies the ability to make direct connections with their target audience. From having a light conversation over Twitter to answering a question in a Facebook comment, there are many openings where brands can respond to their fans. Building a relationship with an online community is one of
Professionals and their company leadership are realizing the value of LinkedIn. From the update feature and company pages to the power of the Pulse, LinkedIn plays an essential role in sharing your blog with industry professionals. Small business owners, corporate CEOs and other professionals are using the Pulse to publish
Facebook is giving longer videos a boost in a move to emphasize native, integrated, and live video across the platform. Meanwhile, Twitter is adding a new “Explore’” tab which will emphasize live video and trending news stories, and LinkedIn is delivering its biggest website redesign since its debut nearly 15
The word audit can often incite panic-stricken thoughts of tax season and bank accounts, but did you know an audit could be an incredibly powerful social media tool? Don’t let the word intimidate you! Auditing your social media channels is an excellent way to assess how well your social strategy
At some point in your professional career, your company, or the company you represent, may have the unfortunate responsibility of managing disgruntled customers. In today’s fast-paced world, we consume media quickly and efficiently, and consumers are just as speedy at turning to social media in search of customer service. Social
Social media is a competitive arena, full of marketers trying to promote their products and services. It’s more than just getting the most amount of followers. Understanding who to target and engage with online is one of the most essential tactics to succeed in your social media marketing efforts.
