Author: KWSM Team

How to Use Twitter Trending Hashtags to Grow your Company Account

In today’s online world, if it’s timely and topical…it’s trending! But how can your company capitalize on these time-sensitive hashtags? By utilizing the most popular trending topics, your company can create conversations and encourage clickthroughs with other Twitter users online. Bring awareness to your company’s Twitter by using trending hashtags

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What It Means To Have A Quality Following On Social Media

Whether you’re just getting started on social media or you’ve been active on it for a while, sooner or later you’re going to expect to see results. For many business owners and brands, results may translate to seeing an increase in followers. But while the number of followers can be

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2 Benefits of Twitter’s New Explore Feature

Are you always searching for the latest trending topic or looking for a better video presence on Twitter? We’re living in a world where everything is virtually on-demand, so it is no surprise that Twitter is exploring innovative ways to remain on the forefront of news and events regionally and

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What’s The Difference Between Sweepstakes, Contests, and Giveaways?

One of the most popular and effective ways for brands to create awareness and boost engagement on social media is through promotional campaigns. When we talk about promotional campaigns, we often hear the words “contest,” “giveaway,” and “sweepstakes” used interchangeably. However, there are some important distinctions between these seemingly analogous

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Managing Your Company’s Social Media Like a Client

If you’re looking to start managing social media for your company, it’s important to take it seriously. Think of yourself as a client. At KWSM, we have a particular protocol for on boarding new clients so we can see the best results when we get started. If you were running

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