Is your business pinning away on Pinterest, but you aren’t sure if you’re doing a good job? The visual platform is taking away the guesswork and handing you the keys to a new analytics dashboard to gain insight into your efforts. This feature, called Pinterest Analytics, gives you deep-diving data
When your company is joining forces with another business, it’s easy to get caught up in all the moving parts. From the changes in company structure to the endless meetings, there are so many things to think about that figuring out how to handle your social media presence may be
LinkedIn recently launched its largest desktop redesign ever. The new updates, which give the desktop experience a much-needed facelift, reduce clutter across the board, including on company pages, feeds, and even your personal profile. But, just like your kitchen junk drawer, cleaning and organization works best when you eliminate all
Social giant Facebook has always valued its users’ interests. So to keep your timeline tailored to exactly what you want to see, the platform will soon be changing up its algorithm in terms of the way it ranks posts based on what you are liking and sharing. Meanwhile, Instagram has
Remember the pre-algorithm days, when you could rest assured your social posts were finding a home within your followers’ newsfeeds? Those were the good old days. Since Facebook and Instagram introduced algorithms, businesses have seen a bigger challenge hitting their target audience. But rather than allowing this algorithmic landscape to
When your company organizes special events, this is the perfect time to market your brand and capitalize on the event with social media. The content you gather from the “big day” can be used to give a boost to your social media personality by showing off your company culture and
Facebook Inc. took storytelling to new levels last week when they released Instagram Slideshows. Users are now able to post a series of 10 photos or videos within one post. The pictures appear as a single post on your page, with the exception of a blue icon that indicates that
It comes as no surprise that social media is the place to bring your business. If your business is already online, posting on one channel or a handful, you want to make sure you’re getting the most out of your efforts. So what skills does it take to get
