Author: KWSM Team

Facebook Messenger Ads Go Global: What Advertisers Needs To Know

Facebook is giving advertisers direct access to an entirely new demographic thanks to its global expansion of ads directly from within Messenger. Meanwhile, Pinterest is letting users search for specific styles and content in a new way thanks to newly released AI powered “West Elm Style Finder,” and Instagram is

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Why Your Social Media Should Follow the Minimalist Trend

Why Your Social Media Should Follow the Minimalist Trend

“Our life is frittered away by detail. Simplify. Simplify.” These wise words came from Henry David Thoreau, the original minimalist that ran to the woods and lived solely off necessities. Little did he know, the infamous novel, Walden would not only inspire an entire community of hipsters to live in

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3 Ways to Find Your Target Audience Through Facebook Ads

We consider it a social media faux pas, but many businesses believe that targeting every Tom, Dick, and Harry with a Facebook account is the best way to build their brand. Wrong! While this may seem like the right strategy, your brand will waste its Facebook ads budget by attempting

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The Difference Between a Facebook Review and Visitor Post

The Difference Between a Facebook Recommendation and Visitor Post

For business owners and social media users alike, the difference between a recommendation and visitor post on Facebook is a common case for confusion. While both allow you to leave feedback on a Facebook business page, the two functions serve completely different purposes. Make sure you’re utilizing these actions properly

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How to Prep Like a Pro For Your Next Facebook Live Event

Lights, camera, action! But, where is your audience, and why aren’t they tuning in? If used correctly, Facebook Live can serve as a powerful live-stream tool to help your business reach a larger audience. From sporting events and product launches to major announcements and business tutorials, Facebook Live will captivate

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Facebook Lifts The Veil On Advertising Metrics

As marketers, metrics mean everything. In an effort to make social media marketing efforts more transparent, Facebook is now releasing monthly metric reports and new tools that will help offer more insight and understanding on how advertising works on its platform. Meanwhile, LinkedIn is maximizing professional networking opportunities with a

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