Author: KWSM Team

The Difference Between a Click and Link Click on Facebook

In short, a click is when someone clicks your content like expanding the image, while link clicks are when someone clicks the website link in your post. Our social media services help clients get both and more important link clicks, sending traffic to your site. There’s no doubt that Facebook

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Photo Credit: Instagram / meganemmonsphotography

Facebook Clamps Down and Instagram Loosens Things Up

Facebook tightens the reigns on ads, but it is loosening things up on its Instagram platform. These are two of the social media stories making the news this week. New Facebook Ad Rules Focusing on Eliminating Fraud and Scams Facebook wants to clean up the advertising practices on its platform.

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Instagram Caves In, Allows Scheduled Posts

In a long awaited move that will bring smiles to the faces of social media managers everywhere, Instagram announced it would now allow business profiles to schedule posts. But before you get too overjoyed, there are a few important things you should know. This feature is only available to business

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How to Build Brand Awareness and Reach your Audience

We’re in the middle of an epic flu season. What do you reach for when your nose is running? A tissue, or a Kleenex? That, my friends, is brand awareness at its finest.  There are brands out there that have become so well known that their brand name has replaced

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