Are you endlessly tweaking your website, hoping to see a change in your metrics, yet still struggling to see a difference in your SEO rankings? The solution may be understanding and optimizing your site for Google’s RankBrain algorithm. Unlike traditional SEO factors like backlinks and content, RankBrain leverages machine learning
When I was asked to join the KWSM Leadership Program, like most people when confronted with something unexpected and new, I hesitated to accept . It’s human nature to be reluctant toward change, after all. But I remembered Shia LaBeouf’s famous advice, “JUST DO IT!” and dove head first into
Learn how to showcase your company culture online and the benefits that can follow. Contact KWSM to take a brand journalism approach to your employer branding.
You’re probably part of the 86% of Americans who owned a smartphone last year, according to Pew Research Center*. Surely you’ve been scrolling through your social media feed and saw an engaging video that caught your attention. That could be you, grabbing your audience’s attention in a landscape crowded with
You’re building a brand from the ground up, facing challenges head-on. But there’s one obstacle that keeps occurring: finding the right talent. Applications may be coming in, but they rarely bring the quality you need. It’s frustrating and time-consuming, pulling you away from focusing on growth. Luckily, there’s a way
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent acquisition. Although the company is well-known abroad, they aren’t recognizable enough in the United States. This highlighted a need for
Picture this: You’re shopping online for something to wear to your next Vistage presentation. You find exactly what you’re looking for, but before you click add to cart, you read the reviews to ensure you’re getting something quality. In the customer review section, you’re met with a glowing review from
Do you find yourself in a never-ending cycle of hiring just to see your top talent walk out the door? You’re not alone. Organizations everywhere are grappling with unprecedented turnover rates, leaving them caught in a whirlwind of soaring recruitment costs, declining productivity, and plummeting morale. Employee retention takes
