Search Engine Marketing (SEM) or also referred to as Pay-Per-Click (PPC) is the process of showing ads for your company when particular keywords you have paid for on a “per click” basis are used in a search by a user. Those ads should entice the user enough so that they
Most of the greatest things in the world are rooted in small beginnings. Their fuel for growth is often a mixture of time, effort, and adaptability. These are the same three components that, when utilized, will help you grow your brand and tell your story. While you may only have
The hot ticket in digital marketing and social media management these days is summed up in two words: Facebook Ads. A good marketer should always know how to create a stellar Facebook Ad…but it’s not always easy. The team at KWSM is constantly on the lookout for tools and practices
Facebook has been under a lot of scrutiny regarding its relationships with 3rd party vendors that help pull the already vast amount of information on its users. Now the platform is changing how it collects data to make sure the data has more integrity. It’s one of the trending stories
March was not a kind month for Facebook. It’s impossible to have missed the news stories relating to Facebook and the private information they allowed third parties, most notably Cambridge Analytica. While the term “breach” has been used a great deal, this information sharing isn’t a breach, but a
If you’re still promoting your product or service on your personal Instagram account, it’s time for a change. The perks of a business page are just too good to pass up. Facebook Inc. keeps Instagram users happy with savvy updates, but we especially love that they take care of brands
Sometimes lightning strikes and everything comes together. However, these rare moments of wonder have a sturdy foundation of technique, hard work, and resilience. When it comes to creating a successful marketing campaign, your brand should think of it in the same way. Here are three ways to optimize the foundation
In 2016, Instagram committed a sin that users haven’t stopped talking about since: switching from its staple chronological feed to a relevancy-based one. Since then, users launched a bout of complaints regarding their feeds becoming clogged with four-day-old posts. It appears that Instagram has taken the criticism to heart as
