Author: KWSM Team

Don’t Neglect Local Searches with Your SEO

Think about your search habits. What do you search for? Sometimes we are searching for news or other types of information, but most of the time we are looking for something. Whether we need a plumber, a restaurant reservation, or the price of a lamp, a majority of our searches

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Marketing with Instagram Stories

Despite being a late arrival and adoptor of the Stories format, it’s no secret that Instagram Stories is outperforming Snapchat on all levels. In November 2017, Instagram’s “new” feature already had nearly twice as many daily users as Snapchat. The platform’s speedy rise to popularity and continued expansion have significant

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How To Handle Negative Social Comments for Businesses

How To Handle Negative Social Comments for Businesses

If you think that social media is just a place to push your message, change your mindset.  Social media is becoming a customer service channel where your audience expects responsiveness.  51% of consumers use social media to communicate with businesses. It’s crucial that your business knows how to communicate back

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What is GDPR and Does it Affect My Business

What is GDPR and Does it Affect My Business

If you own or operate an international business, you’ve likely had internal discussions about General Data Protection Regulation (GDPR), which took effect May 25th. This is a data privacy effort developed in the European Union (EU). Why is it important? Violate it and fines could reach up to €20 million

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How To Conduct A 15-Minute SEO Audit

For most web devs and business owners, the phrase “SEO audit” is little more than a chore that gets taken care of every six months. Some website managers will even go a full year before running one, if at all. It’s not that they don’t think it’s valuable, but simply

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New to Graphic Design? Try Canva

Being creative pays; but it’s not always in the budget to have an in-house graphic designer, especially if you own a startup or small business. No Photoshop?  No problem! Luckily, we have a secret weapon for you that is perfect for non-designers and professionals. Canva is a free and easy-to-use

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