Congratulations! Your business is up and running and you’re ready to get your feet wet in video marketing. Not ready to splurge on a high-end camera quite yet? No worries! Starting out, the best type of camera for your first videos is the one that you have – your smartphone!
This week in social media, Instagram finally shares how its algorithm works, while Facebook makes updates to its live streaming feature, and implements a new requirement that gives it more plausible deniability of the misuse of contact info ad targeting. Instagram’s Feed Algorithm Unveiled Ever since Instagram introduced its
Social media is a young person’s game, right? It often feels like the audience on Facebook, Twitter, and Instagram are college and high school student, and people in their early to mid-twenties. Chances are, you know how to market to them, and you spent a great deal of time courting
Screenshots have taken over the personal and branded social media world. From capturing evidence of a conversation to collecting user-generated content, screenshots have made the digital world so much more convenient. The thing is, these snapshots are also taking over our photo albums, which we all know can be a
Do you know your personality type? There’s a good chance, your social media audience does. It’s quite possible you probably didn’t even know. How we interact online is easily monitored and more detectable than you think. Yes, advertisers see your online shopping addiction to Nordstrom and hit you with a
With Facebook averaging 8 billion video views per day, there’s no questioning why Facebook ads are an absolute must for marketers today. Video is easy to consume, gets straight to the point, and is easily shareable! Now before you up and leave to begin producing the next viral Facebook ad,
Instagram is once again expanding your capabilities when it comes to video, while LinkedIn introduces a detailed location-based service called Your Commute. Facebook offers a fond farewell to its Trending news section. These are a few of the social media stories making news this week. Longer Videos Are Coming to
Whether you run a Fortune 500 company, or you’re the brains and brawn behind a small or mid-sized business, your goal is the same: Success. Getting there often requires many approaches, and there’s no doubt your website, and more specifically, the landing page, are keys to accomplishing the mission. Here’s
