As part of our culture at KWSM: a digital marketing agency, celebrating our team members is just as important as celebrating our clients, and our work. The best way to honor our team is to have monthly celebrations for birthdays or workaversaries. This could include lunch, or an outing, or
Facebook is turning things up to 11 for both its Stories and Newsfeed by adding music. Meanwhile, Twitter wants to take conversations even more real-time with the introduction of icebreakers. And Snapchat continues to feel the pressure from other platforms, most importantly, Instagram. These are some of the stories making
Running social media channels isn’t easy. Sourcing content, posting, checking your analytics… It all gets overwhelming from time to time, especially when you’re in charge of other parts of your business. Typically, social channels are the first piece to fall behind when you get overwhelmed, but they shouldn’t be. The
Everyone hates customer service. Well, maybe “hate” is a strong word. At the very least, we can all agree that it’s a chore to call customer service. According to a Sprout Social survey, 90% of people have used social media to contact a brand. That’s probably why fewer and fewer
When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. Choosing the right hero image will massively boost the traffic
In this digital age, there’s a daily conversation about getting social media followers up, especially when you’re a professional trying to expand your audience. It’s not uncommon for personal accounts on Facebook, Twitter and Instagram to constantly interacting with others and posting frequently with the hope that new people will
We get this question a lot. While there is a difference between linking an Instagram post versus linking an Instagram story, it is somewhat a trick question. You can link Instagram stories to a website or source, but there is a catch. The other trick is that you can not
As 2018 wraps up and we all begin preparing for the new year, it is important to analyze your social media strategy. The new year is a great time to tie up loose ends and create a fresh start for your online marketing plan. It is evident that every type
