Author: KWSM Team

Twitter Goes One Handed and Snapchat Gets on Desktop

Twitter Makes a Change (And You’re Going to Like It!) Instagram steals another function from Facebook, Snapchat settles in unchartered territory, and Twitter tweaks things in a good way.  These are some of the social media stories making news this week. Hand it to Twitter Twitter has just rolled out

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How a Service-Based Company Can Use Social Media

How a Service-Based Company Can Use Social Media

We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based companies. Since you are not selling a product, it is

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Why Your Business Needs Social Media

Every year, more business owners and CEOs learn how social media can help grow a brand’s presence. Social media allows companies to connect with their consumers in a way that offers a more personal connection and a lot more immediacy. In 2017, 71% of internet users were on social media.

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It's time to get your tools together and start planning for 2019

How to Plan A Social Strategy For 2019

When it comes to social media and digital marketing, you always have to stay ahead. As we enter the last weeks of 2018, it’s time to start looking ahead to 2019. To look forward, you have to begin with what you’ve done. Once you’ve analyzed your successes and failures from

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Instagram Fights Bullying & Facebook Tests Video Polls

Instagram is taking on cyber-bullying. Meanwhile, Facebook wants to perfect its polls by adding a video component, and the platform is also unveiling an ad archive. These are some of the stories making news in social media this week. Instagram Enlists AI to Fight Trolls and Bullies Instagram is rolling

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what is a utm

What is a UTM?

UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it correctly, you can parse your Google Analytics data to start

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How to Know If Your Business Should Be on Social Media

If you’re wondering whether you’re business should be on social media, the answer will almost always be yes. Social media has grown into so many different platforms that there is a space for any type of business to promote their brand. Whether you’ve been in your respected industry for 15+

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Core Values at KWSM a digital marketing agency