Author: KWSM Team

Social Media is NOT Exempt to Trial and Error

Success and failures are a part of life and both teach us incredible lessons valuable to making us better. While many look to social media to be totally figured out before it becomes public, often social media platforms are learning right along with us. In this week’s In The News,

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Best Practices for Blog Formatting

Many of us are great writers, but your content only is as strong as your optimizations. Since there are four million blogs created every day, the search engines need to find ways to differentiate and rank one blog over another. This is where formatting begins to play an incredibly important

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Twitter Update

Your Guide to the New Twitter Interface

Like all of us, Social Media Platforms like to stay stylish and trendy.  In order to accomplish this, it sometimes warrants an occasional makeover. In January 2019, Twitter rolled out a new interface to all users, and we have seen that the new interface can affect how users tweet and

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If You Build It, They Will Come: Instagram

If you are trying to build the Instagram of your dreams, it starts with being authentic. It’s more than just the credibility that will come along with your consumers, but it will even affect the algorithms set in place on the platform. When you create an Instagram account for your

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How To Research Your Competitors’ Facebook Ads

Analyzing your competitors’ online behavior is a great tool when creating and executing your own digital marketing strategy. What they do on social media can be used to find inspiration, learn from their mistakes and help your brand navigate the next steps in your plan. With so many active consumers

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The One Stop Show

Lately, it seems like social media updates keep rolling out. They all have the same goal: to make your social media experience more worthwhile and simplified. While so many new updates may seem overwhelming at first, soon you’ll be booking all your appointments and shopping via the same app you

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Why Should I Add Alt Tags to My Images?

When you are creating your website or blog, the images you choose to use make a big difference in the user experience. Both because images have the ability to grab a person’s attention and because images have the ability to improve recall of specific information. To back it up with

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