Out with the old, and in with the new! Social media is bringing forth new changes across channels, and we are always ready. Are you hesitant about these changes? Brace yourself; this week in the news, Instagram will now allow you to reply to Stories with GIFs, LinkedIn replaces its
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users
Did you know 90% of consumers use social media to communicate with brands? That’s why knowing how to respond to comments on your company’s social media sites is crucial. In this week’s edition of Social Media Help Desk, Senior Content Editor Taylor Lizura, Assistant Project Manager Alexandra Hall and Senior
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry. Below are some tips on how to write a solid, thought-provoking blog that will help prove you’re the
There’s nothing Internet users love more than trying out new apps or features, and collectively grieving over the cancellation of a favorite social channel. In the news this week, we see both sides as Google is in the process of phasing out Hangouts on G-Suite, Pinterest debuts a new augmented
Social media has become the ideal outlet for consumers to connect with brands. Customers don’t want to pick up the phone and wait on hold just to ask a question. This is the age of short attention spans and the necessity for immediate responses. Customer service plays an integral
Another round of changes for some popular social media sites, including one aimed at helping people who may be distressed. In this edition of Social Media Help Desk, Managing Content Editor Rick Ormsby and Content Editor Princess Ruff discuss the expansion of the “compassionate search.” They also pinpoint the best
Mailchimp is a web-based email marketing service that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. Businesses can grow their revenue and expand their reach by targeting a bigger audience with email marketing. With Mailchimp, it’s easy to use, and it has all
