Did you know 90% of consumers use social media to communicate with brands? That’s why knowing how to respond to comments on your company’s social media sites is crucial. In this week’s edition of Social Media Help Desk, Senior Content Editor Taylor Lizura, Assistant Project Manager Alexandra Hall and Senior
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry. Below are some tips on how to write a solid, thought-provoking blog that will help prove you’re the
There’s nothing Internet users love more than trying out new apps or features, and collectively grieving over the cancellation of a favorite social channel. In the news this week, we see both sides as Google is in the process of phasing out Hangouts on G-Suite, Pinterest debuts a new augmented
Social media has become the ideal outlet for consumers to connect with brands. Customers don’t want to pick up the phone and wait on hold just to ask a question. This is the age of short attention spans and the necessity for immediate responses. Customer service plays an integral
Another round of changes for some popular social media sites, including one aimed at helping people who may be distressed. In this edition of Social Media Help Desk, Managing Content Editor Rick Ormsby and Content Editor Princess Ruff discuss the expansion of the “compassionate search.” They also pinpoint the best
Mailchimp is a web-based email marketing service that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. Businesses can grow their revenue and expand their reach by targeting a bigger audience with email marketing. With Mailchimp, it’s easy to use, and it has all
Of all forms of content online, nothing performs better than video. When there is a compelling video, people will drop everything they are doing to watch. It provides more of a human element to the content, as it brings the audience into the experience. People find videos more captivating and
Can searching for things online help you search your feelings? Things are changing for social channels in the news this week. Pinterest spreads its compassionate search to nine countries, Instagram removes the IGTV icon from its homepage, and Twitter is going to limit replies on tweets for a more positive
