How To Use Video To Boost Your Digital Marketing Results

Jan 2020

Of all forms of content online, nothing performs better than video. When there is a compelling video, people will drop everything they are doing to watch. It provides more of a human element to the content, as it brings the audience into the experience. 

People find videos more captivating and easier to remember. 82% of all consumer internet traffic will come from online videos by 2022. 


As a business, including video into your digital marketing strategy is crucial to keep your audience interested. It is a powerful medium for storytelling that will give you an advantage from your competitors. 


Discover how your brand can use video to bring more value to your digital marketing:


Brand Awareness

Your video marketing strategy should begin with brand awareness. Typically, these types of videos are part of a larger marketing campaign, as it showcases the company’s vision, mission, or products and services offered. The goal of brand videos is to build awareness and intrigue your audience. This is also a chance to show your target audience who the people are behind the brand. 



If your business sells products, demo videos could be a helpful tool for your audience to understand why your product is valuable. These videos can range from taking viewers on a virtual “tour,” how to set it up, how it can be used or putting a physical product to the test. 



For concepts that are particularly hard to grasp, animated videos can be a great format to provide strong visuals and explain an abstract product or service. Simplify your concept to grab the attention of your audience. 


Customer Testimonials 

Your audience wants to know that your product or service can and will solve their unique problem. One of the best ways to cultivate credibility is through customer testimonial videos. Create case study videos that feature your happy, loyal customers. These people are your best advocates, as they can describe how your brand helped solve their specific challenge. 


Live Video 

As social media focuses more and more on video, the value of live video is also growing. Live streaming gives your audience an authentic, behind-the-scenes experience that can’t be duplicated in any other form. Stream interviews, presentations, events, or simply provide insight of what your brand is most knowledgeable. It encourages engagement and invites viewers to ask questions and comment. 


Event Recap 

Is your business actively going to events? Whether your team participates in conferences, trade shows, fundraisers, or any other type of event, it is valuable to give your audience a recap of your experience. Produce a highlight reel or showcase what your team has learned from these events. This keeps your audience in the know and conveys your brand’s commitment to staying on top of your industry’s latest. 


People do business with people. Video captures the important human component that is often missed in other forms of content online.


The effectiveness of video has proven that businesses from every industry should be incorporating this media into their digital marketing strategy. When done correctly, video can drive better reach and engagement than any other type of content. 


72% of consumers prefer learning about a product or service through a video. 

KWSM has an in-house video team that will help give your brand a human face and generate the results you’ve been looking for.

CONTACT US  to learn more about adding video to your digital marketing strategy.





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