Facebook Stories are rapidly growing in popularity as businesses are discovering an authentic way to connect with their audiences. Fans are using brand stories to learn about products, openly communicate with their favorite brands, and make online purchases. With 72% of businesses posting at least once a week, how do
Posting consistently on social media can require a lot of thought and creativity. When it seems like your fresh out of content ideas, it can help to do some research on what is relevant. Maybe there’s a current event in the news that is trending online that you can tie
Social media platforms are making user experience more accessible and exciting than ever before. Read on to find out if these updates worth the hype. In the news this week, LinkedIn introduces a stories product like snapchat, Facebook trains their artificial intelligence technology to create 3D photos, and Pinterest launches
At KWSM, we specialize in finding the best content to post on our clients’ social media channels. With so many options at our fingertips, it takes skill and a lot of thought to create the perfect post. But it’s not just about picking the right words or pictures; it also
LinkedIn can be a very powerful tool for your business if used correctly. Known as “the world’s largest professional network,” LinkedIn is home to over 600 million users in more than 200 countries across the globe. This means a lot of opportunities for your company to connect with employees, industry
The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to learn a new skill relevant to digital marketing. I was selected as a mentor and partnered with Senior Digital Marketing
Improvements are on the horizon for social channels as they begin testing the waters for future features and one feature ready to go! This week in the news, we see Twitter acquire a new business to further user creativity in conversations, Facebook has begun internally prototyping a new format to
Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is, it can vary. Some companies tweet five times a day, while others tweet 50 times a day. It’s all dependent
