Author: Madeleine Wood

Looking for a guide through the web design process for your business? Learn how to decide on the right web design agency that is aligned with your business goals.

What Does a Web Design Agency Do?

A web design agency is far more than a firm that makes beautiful websites. The right web design team specializes in designing and creating websites that serve as the digital hub for your entire marketing ecosystem. This involves a strategic blend of creative design, compelling content, and expert implementation of

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Learn how user experience best practices can increase contact form conversion on your website.

12 Ways to Improve Contact Form Conversion

Between subscription sign-ups, logins, surveys, general inquiries, event registrations, and checkouts, we encounter website forms constantly. The difference between a clunky, glitchy form and a smooth, simple web form can determine if a visitor contacts your business or not.  As a Web Designer at KWSM, I focus on the headlines,

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5 Ways To Improve Website Accessibility: A Detailed Guide

Optimizing web accessibility is not just best practice; it’s a pathway to an inclusive, positive online experience for all visitors by ensuring it’s comfortable and navigable for those with disabilities. As a dedicated Web Designer at KWSM, I’ve integrated ADA Accessibility standards into our web design process to ensure your

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KWSM Mentorship Program: Design Fundamentals

Each year, everyone at KWSM is invited to participate in the Mentorship Program to learn from another team member and grow our skillset. This year, I was paired with Junior Content Creator Miranda Vazquez to teach Design.  Coming into the Mentorship Program, Miranda had some goals to improve her knowledge

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Experiencing the KWSM Leadership Program

CEO Katie Wagner runs the KWSM leadership 12-week course a few times each year, and it was a privilege to have a seat this past quarter. Each week opened my eyes to a different facet of leadership and proved over and over again that anyone can be a leader, not

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Core Values at KWSM a digital marketing agency