Author: Katie Wagner

Santa Does It, You Should Too!!

What could Santa possibly do that you should also?  He only goes out once a year, but you don’t meet those criteria.  He lives in the North Pole and hangs out with a bunch of elves.  We here at KWSM don’t know your personal habits, so we can’t confirm or

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Why is Social Media Important to Customer Service?

The other day I was playing in Facebook, looking around at some pages and found a great example of why you need to be in social media.  Somebody who couldn’t be helped by this company has posted a borderline rude, definitely curt comment on their wall.  Within an hour a

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The Poken and Other Forgotten Social Media Gems

Remember back in the day when you had a MySpace page?  The busy, manic background and the way that you could load songs onto your home page just so folks could groove on how diverse your musical tastes are?   That is ironic because now the only people on MySpace are

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Stumble Upon is the Bookmark to Beat

I had never really grasped onto the social bookmark sites like Digg, Delicious and Stumble Upon.  Part of the reason that it never caught on with me is that the first two had similar names and I didn’t see how it could help my business or my clients.  Fast forward

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Twitter: Check Yourself Before You Wreck Yourself

Yea!  You are on twitter, go on rock star and be quippy with your bad self.    Whether you’re getting your feet wet with twitter or have been playing there for a while here are some tips to help gauge your effectiveness and influence.  You need to check yourself before you

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I Have a Facebook Fan Page… Now What?

But as your friends, fans and followers await your status updates… how many times have you looked at the blank box and thought ‘What the heck do I type in there?’ You’re not alone. As social media becomes an increasingly important tool for business, it becomes harder to know just how to use it effectively.

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What is a Twitter Party?

The other week I was having a meeting with some friends who were planning an event.  In preparation for the event I suggested having a twitter party.  I then explained to them what a twitter party was and how to do it.  The next thing I hear about is they

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A Social Media Primer for Non-Profit Organizations

  At this stage of the social media game even the most tone deaf non-profit organization has some presence online.  Non-profit organizations run their operations differently than a for profit company.  Granted the business elements and financials are similar, but the culture of a 501c3 is entirely different. For the

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Do I Need a Mobile Website?

But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.

Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.

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How to Use QR Codes as Part of Your Marketing Efforts

As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode

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