Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to
Yes, it can be done. You know the old adage, less is more? Well, it applies on social media too! When first starting on social media, it’s easy to get pumped and excited about this new digital terrain where you have all the power imaginable. A little too easy, in
A couple months ago I heard about Pinterest. I was going to BlogHer and Pinterest was the topic in one of their technology breakouts. Before leaving for the social media and blogging conference I created my Pinterest account and then did nothing with it for four months.
If, as business owners, we don’t hold a vision for our companies, no one else is going to do it either. Who cares more about KWSM’s success than I do? And more importantly, if I stop caring (or just give it up for lack of time), who will pay the price? Not just me, but every member of our team. I have a responsibility to take time to focus on the business. I need to be calm and clear-headed enough to make smart decisions. And yes, sometimes that means stepping away from the laptop. I’ve realized that having a balance between doing the work and thinking about how we do the work is essential for success – and ensuring success is my primary responsibility.
When I first started using Twitter to reach out to companies, I was impressed at how quickly some responded, or that they responded at all. But then I thought, “It that really surprising?” You’re on social media for a reason: to socialize! If a company is on social media and
At the nexus of PR and social media is a vague netherworld of publicity. You can go by the old axiom of “any publicity is good publicity” or approach things in a calculated, genuine and real manner. PR professionals use social media and social media professionals need to use PR,
As business owners, we all play so many roles in our companies. Answer the phone, meet with perspective clients, send proposals, follow up on proposals, check in with existing clients, send invoices, track down invoices, answer emails, return phone calls, do some marketing, keep the books, make appointments…. oh yeah, and somewhere in there, DO the work! And now, because we are all using social media so dutifully to grow our businesses, add to that: update Facebook, update Twitter, connect on Linked In, write the blog, check in on FourSquare, solicit reviews on Yelp, upload videos on YouTube, participate in Linked In Groups, respond to Facebook comments, retweet someone on Twitter, shoot new videos on YouTube… the list is never-ending. Sometimes I dream in a Facebook newsfeed. I swear I do.
What a lot of people fear about using social media is having to deal with possible negative feedback. It’s not an inevitable thing, but of course, putting yourself out there on the web subjects you to open criticism (and positive feedback, too!). So you did it. Your company is finally
