Author: Katie Wagner

What is Your Social Media Plan Trying to Accomplish?

What are you trying to accomplish with your social media? Yeah, you want a facebook page and maybe some tweets, but what are you trying to accomplish?
A social media plan is a long distance race, not a sprint. There are untold numbers of people online who are talking about your company, industry, hobby, passion or even you. That is what is so great about a carefully planned social media plan.

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But Where Are you Located OFFLINE?

A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.

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You Like Me! Don’t You?

What do you think? Are we too liberal with our ‘likes’? Have we diluted the pool of fans to the point that a ‘like’ doesn’t mean anything anymore? And – perhaps most importantly – as professionals trying to use Facebook to grow our businesses, are we wasting our time trying to market to a community who may have ‘opted-in’ but perhaps doesn’t care?

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Setting Resolutions You Can Reach!

Goals come in all shapes and sizes, but the most popular ones are losing weight, working out more, spending more time with friends and family, getting organized, and sticking to a budget. Those are all achievable goals, so why do so many of us fail? Why do we make the same promises to ourselves every year, and never fulfill them? The biggest reason is that most of us don’t understand how to use our own minds to help us get what we want.

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WWDD? (What Would Dad Do?) Just Say 'No' to Social Media.

And it’s not just us. On an average day, I use social media to talk to my college buddies in Boston, my high school pals in Atlanta, my friends and former co-workers in Maine, Michigan, Oregon, London, Germany, Afghanistan… the list is endless. Sometimes it’s just ‘Hey! How are you? I miss you!’ But more often, we talk about news stories (‘check out this link to npr’), pass along information (‘I made this YouTube video about my job’), share feelings (OMG, I’m sooooooo ready for 2011!’) and recap our day (‘Humiliated! I just hugged three people before realizing I forgot to cut the tags off my new sweater!’)

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The [Atlanta] Home Office

Working at my parents dining room table… 4 nieces (under the age of 5), 2 siblings, 2 parents and one dog underfoot… and still in PJs while we wait on our turn to shower… but just look at that concentration!

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Staying In? That's Not What I Read On FourSquare!

I have often said that what I love most about social media is the transparency it forces upon us. Hard to lie about getting that big promotion or exaggerate how cute your new boyfriend is, when everyone can check out your Linked In profile and Facebook photo albums and get the truth. But it also forces me to realize that transparency is not always the most polite option.

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It's a Celebration!

My whole family is in town for my parents’ 40th wedding anniversary! (We’re missing is my sister-in-law, who stayed at home with my new niece, who is too young to fly.) Congrats Mom & Dad!

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Core Values at KWSM a digital marketing agency