The digital marketing landscape is in the middle of a massive shift. For decades, the entire lead generation playbook rested on two pillars: Inbound (attracting leads with content and SEO) and Outbound (reaching leads directly through cold outreach and advertising). These approaches assumed a foundational level of trust and attention
At KWSM, we often work with business owners who are preparing to sell their company. Our job is to strengthen the sales and revenue pipeline and reduce owner dependence, thus helping to maximize value. Potential buyers aren’t just looking at revenue – they’re looking at predictable value and minimized risk.
For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the rise of Generative AI. Digital Wake-Up Call: Zero-Click Search is Here AI has flooded the internet with content, making the digital world louder than ever.
The phone has stopped ringing, the M&A market has slowed, and that lucrative sale you were planning is suddenly on hold. This is a scenario many business owners are facing in today’s unstable climate. It’s frustrating, but here’s the most important takeaway: A pause in the market is not a
For too long, professional services marketing has been obsessed with the wrong metric: the number of leads. We’re conditioned to see a full pipeline as the ultimate sign of success. But what if that pipeline is clogged with hundreds of low-quality prospects, while a handful of perfect-fit, high-value accounts are
You already know that tracking your business goals is the key to success. But are you also tracking your digital marketing metrics? It’s crucial to track the progress of your marketing efforts on a regular basis. It gives you clear insight into whether you’re reaching your target audiences and whether
It’s very rare that a business can be successful in its marketing efforts when there’s no strategy or detailed plan in place. There are many different approaches when it comes to establishing a digital marketing strategy. Once you are clear about your goals and strategic direction, it’s easier to understand
Your website is a credibility piece for your brand and acts as the hub of your digital marketing strategy. If your online marketing is successful, you will be able to drive more qualified traffic to your website. Once you get traffic to your website, you need to find ways to
