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Create a roadmap for success before your marketing journey begins.
Your digital marketing strategy defines your company’s marketing objectives, challenges, and tactics for realizing online growth.
As your primary point of reference for all things marketing, your strategy should include deep analysis of audience characteristics and the market conditions your company is operating in. It should also establish your brand’s message and communication styles as part of a concrete plan of action for generating results.
By partnering with KWSM to create, implement, and execute your digital marketing strategy, you’ll gain access to a team of specialists and a broad range of services that it’s impossible to duplicate cost-effectively in-house. As your trusted advisors, we’ll determine the best path to reach your business objectives and elevate your brand.
to focus all stakeholder efforts and prioritize tasks based on need
that reinforce your brand identity to your audience
based on audience understanding and tactical impact
by benchmarking objectives and tracking progress to make necessary adjustments
Digital marketing strategy is part of your brand’s digital infrastructure for effective lead generation.
A U.S.-based plastic sheeting supplier wanted to expand their reach to a national audience of growers and builders. They partnered with KWSM to develop and execute a Digital Marketing Strategy to drive qualified leads organically. (With no ad spend.)
“After over a decade of hiring employees, consultants, and agencies, we created a reliable, dependable marketing engine with KWSM. We probably have a 20x return on our investment (budget spent on KWSM compared to revenues produced).”
{ Core Value: Uncommonly Organized }
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Every business and brand needs a unique combination of messaging and tactics to reach and convert their target audiences – but too many agencies jump in with tactics without putting the infrastructure in place to maximize results. At KWSM, we establish the online structure you need before we launch campaigns to maximize ROI and make the best use of your marketing budget.
Learn more about identifying the goals of your digital marketing strategy.
KWSM Digital Marketing Strategies are designed to explore your ideal prospects, audit your current activities, analyze your competitors and their marketing approach, and provide a comprehensive roadmap to illuminate your path to successful marketing outcomes.
As part of your Digital Marketing Strategy, you’ll receive:
Learn more about how we create strong digital marketing strategies.
KWSM’s strategy team includes digital specialists who will help you develop your brand message, craft your marketing approach, and identify the right tactics for your marketing campaigns. The team is led by our VP of Strategy, and includes a Senior Copywriter, UX Specialist, Website Designer, and SEO Specialist.
When you move into the ongoing execution phase of your marketing plan, KWSM’s team of account managers, ads specialists and content creators will take the reins to implement your digital marketing strategy and track results.
Learn more about KWSM’s projects and services in these posts.
As KWSM’s VP of Strategy, I’ve seen firsthand the anxieties that arise with shifts in the digital marketing world. There’s a lot of chatter out there about the demise of SEO, especially with the rise of AI Large Language Models (LLMs) like ChatGPT, Perplexity, Co-Pilot and Google’s own Gemini and
As a business owner with an in-house marketing team, you may sometimes feel like you’re making marketing decisions without a clear sense of direction. You’re not alone. Many marketers are left to guess how their customers feel, lacking the real insights needed to truly understand their audience. This is when
Frustrated by wasted ad spend? If you’re still relying on guesswork for your marketing strategy, it’s time to move beyond intuition and instinct and dive deep into data-driven marketing. With these insights, you will ensure that your messaging has pinpoint precision and hits the mark every time with your customers,
Create videos for your website or social media channels.
