Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
You can’t have a business plan without including a plan for running social media. Having an online presence is essential to establishing your brand, reaching
Twitter has always been a platform in which users expect up-to-the-minute information and instant responses on their timeline. Whether it is a favorite from using
So you’re in the middle of hiring new talent and want to utilize social media? There are best practices for that too. From making sure
Twitter is cutting down on what counts toward character limits, while Pinterest is reaching out to businesses of all sizes with its new “Promote Button,”
It’s Bootcamp season here at KWSM! Three times a year, we open up the factory and share our knowledge with small business owners and professionals
Twitter and Facebook are going head to head when it comes to advertising video capabilities while Snapchat is cutting down on its Local Stories feature
Posting consistent, quality content to your company’s Facebook page daily is an important task if you are looking to maintain a successful business page. You
It’s no secret that instant and live video are both taking over social media. What used to be a photo and some text is now
