Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
LinkedIn recently rolled out new analytics for LinkedIn profile pages, which really begs the question, “what took so long?” Were they afraid their platform would
Is your business struggling to keep up with social media? You are certainly not alone. In today’s digital-first economy, an effective social media presence is
The Shift in LinkedIn Analytics: Beyond Vanity Metrics For years, marketers focused on high-level metrics on personal LinkedIn profiles like impressions and follower counts. While
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads
Does your business have an active Facebook presence? If so, comments on your posts are a goldmine of opportunity. They offer direct insights into what
With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark.
Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On
At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it
