What is Newsjacking and When Is it Right for Your Brand?
Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time
What role does public relations play in modern digital marketing strategies? What role should it play in yours, and why? Get answers from KWSM’s in-house marketing specialists in the posts below.
Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time
You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news
Crises are an inevitable part of running a business. And while you can’t control when they may happen, you can create an action plan for
There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn
Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply