Copywriting

Blogs are a great way for lawyers to show their legal expertise and increase their company’s digital presence. 77% of web users regularly read blogs and discovered new businesses through these articles. That means your firm has a higher chance … Read More

As we get deeper into the new year, do you ever find yourself looking back at all the new things you’ve learned and the changes in your industry? Perhaps, as a savvy thought leader, you chose to document all your … Read More

Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help … Read More

If you are blogging or creating content for your business’s website, you may be wondering if keywords are important to incorporate within your copy. The answer is, yes!   First, in order to understand the effectiveness of keywords, you need … Read More

The term “creativity” is thrown around a lot in the marketing world. It’s even one of our core values here at KWSM because thinking outside the box, solving problems, and generating original ideas is a huge part of what we … Read More

It’s not only about social media over here at KWSM. We offer important digital marketing services that many businesses don’t completely understand and, as a result, often fail to use effectively. One of the services that can cause a lot … Read More

I know this seems like a bold thing to state, but it’s true! We’re not saying that everyone has a natural-born talent for great storytelling and grammar. Creating engaging content, whether blogging or on social media channels, takes a ton … Read More

There are approximately 4,083,105,000 Internet users searching the world wide web daily. What are you doing to not only attract your audience to your website but convert them? While there are several ways to increase website conversions, here are seven … Read More

Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered … Read More

We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But … Read More