Why Every Marketer Needs to be A Journalist
KWSM Team
June 14, 2012
When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the
Is your online presence designed to attract and capture the leads you need for your brand to succeed? Strategic content marketing can make your answer a resounding “yes.” Read the posts below to find out how content marketing can benefit your business.
When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the
Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products,
Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts
If you’re new to using social media for your business, it can admittedly be overwhelming. I have friends, long time college veterans of Facebook, who
There is an abundance of information and content floating around in the internet, but the question is, what is the best? Surely, we all don’t
It was a long time coming, but Katie Wagner Social Media finally launched our e-newsletter last month! (Shameless plug: subscribe here for a monthly digest
Earlier this week we talked about the importance of blogging for your company and its distinct role in social media. If done consistently and properly,
