
Social Media for Salespeople (And Aren’t We All?)
Sales – like just about everything else these days – has gone social. Cold calls and drop-ins are on the way out, and social sales
Is your online presence designed to attract and capture the leads you need for your brand to succeed? Strategic content marketing can make your answer a resounding “yes.” Read the posts below to find out how content marketing can benefit your business.

Sales – like just about everything else these days – has gone social. Cold calls and drop-ins are on the way out, and social sales

You’ve heard us say it again and again: Visual content is king. Who doesn’t like seeing a beautiful photo or a cleverly designed infographic? The

Creating a social media strategy for a large, established brand is very different from creating one for a small business. One of the difficulties that small business owners encounter is that much of the ‘expert’ advice on social media is geared toward companies that already have a dedicated following – but what about a business that operates mostly on referrals from a small customer base?

I was pleasantly surprised this morning when I came across an article announcing that Nike had decided to finally take its social media efforts in-house.

One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics

So you’ve tackled your big social media plan, but did you forget about spreading the word about your social media presence? These little steps may seem

Why do most social media strategies fail? Social media is hot right now. Its cutting edge, it’s the next best thing, and so on and

It’s easy to get wrapped up in your social media strategy and then fall into a rut. Soon, your numbers start to plateau, or even