How to Make Awesome Photo Content
KWSM Team
May 2, 2013
You’ve heard us say it again and again: Visual content is king. Who doesn’t like seeing a beautiful photo or a cleverly designed infographic? The
Is your online presence designed to attract and capture the leads you need for your brand to succeed? Strategic content marketing can make your answer a resounding “yes.” Read the posts below to find out how content marketing can benefit your business.
You’ve heard us say it again and again: Visual content is king. Who doesn’t like seeing a beautiful photo or a cleverly designed infographic? The
Creating a social media strategy for a large, established brand is very different from creating one for a small business. One of the difficulties that small business owners encounter is that much of the ‘expert’ advice on social media is geared toward companies that already have a dedicated following – but what about a business that operates mostly on referrals from a small customer base?
I was pleasantly surprised this morning when I came across an article announcing that Nike had decided to finally take its social media efforts in-house.
One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics
So you’ve tackled your big social media plan, but did you forget about spreading the word about your social media presence? These little steps may seem
Why do most social media strategies fail? Social media is hot right now. Its cutting edge, it’s the next best thing, and so on and
It’s easy to get wrapped up in your social media strategy and then fall into a rut. Soon, your numbers start to plateau, or even
If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.
