But Where Are you Located OFFLINE?

A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.

WWDD? (What Would Dad Do?) Just Say ‘No’ to Social Media.

And it’s not just us. On an average day, I use social media to talk to my college buddies in Boston, my high school pals in Atlanta, my friends and former co-workers in Maine, Michigan, Oregon, London, Germany, Afghanistan… the list is endless. Sometimes it’s just ‘Hey! How are you? I miss you!’ But more often, we talk about news stories (‘check out this link to npr’), pass along information (‘I made this YouTube video about my job’), share feelings (OMG, I’m sooooooo ready for 2011!’) and recap our day (‘Humiliated! I just hugged three people before realizing I forgot to cut the tags off my new sweater!’)

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