The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
You’ve learned how to utilize LinkedIn Pulse to discover valuable content, but are you publishing posts yourself on Pulse? Composing your own blog posts on LinkedIn Pulse is one of
There are endless ways to connect with people on social media – through our cell phones, computers and even high-tech watches. There are lots of social media channels to try,
Technology. It does so much to enhance our lives. But it’s also wreaking havoc on our posture. I’ve been working with clients for years that spend 8 hours or more
You’re a good writer. You consistently write engaging articles, interesting blog posts, and all around solid copy. But what’s the point of publishing great content if no one’s reading it?
Content marketing is not a new trend for businesses; it is however, a strategy that is increasingly popular in marketing and branding circles. Whether it’s through blog posts, videos, photos, or
On the surface, social media may seem like business as usual, but many of your favorite social media sites are rolling out new features that you need to try. Some
Facebook ads always seem to be changing, which can make ensuring that they reach your desired audience a bit tricky. Some general advertising tactics are tried and true, such as
Social media gives you the power to reach millions of people across the globe, but what if you’re just trying to connect with customers around the corner? The same technology
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
