The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
When you walk into a store, whether you consciously notice it or not, the ambiance is what initially pulls you in more than anything else. Everything in the store, from
Vanilla Ice was on top of the world at one time. A very, very, very short time. What did he do wrong, you ask? Multiple things. And those things, believe
When it comes to growing your LinkedIn network, sometimes a direct approach is your best option. But there is such a thing as being too direct – especially when you’re
In today’s reality, social media influencers have become celebrities in their own right. With millions of dedicated followers, these “instalebrities” can charge thousands of dollars for a single promotion on
Social media can definitely be fun when you’re interacting with new people every day, posting cool videos and hosting exciting contests. But in order for all of the fun to
Some books have the power to bring us into a completely different world. They can make us feel happy, sad, frightened, or angered for hours on end without us even
Instagram has about 500 million daily users and many businesses are using the platform as an effective brand-building tool. Instagram has incredible reach so it’s not a mystery why many
Fake news? Abusive content? Annoying clickbait? Facebook is doing everything in its power to make its community a safer one, and taking the necessary steps by holding advertisers accountable with
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
