The number of U.S. households that pay for TV service from cable, satellite or phone companies dropped last year, for the first time in decades. And in last year’s fourth quarter, the number of people between ages 18 and 49 watching any kind of TV on a traditional set was down about 1.3% from the previous fall, the biggest decline in at least four years. (Nielsen) We were among them. We haven’t had cable in a year, and we moved our clunky old TV set to the garage. It just wasn’t getting any use.
I love that my social life and my social media life are becoming very intertwined. Slowly but surely, Facebook is sort of defining relationships in a way that was never possible before, and has only become a recent occurrence. When … Read More
What are you trying to accomplish with your social media? Yeah, you want a facebook page and maybe some tweets, but what are you trying to accomplish?
A social media plan is a long distance race, not a sprint. There are untold numbers of people online who are talking about your company, industry, hobby, passion or even you. That is what is so great about a carefully planned social media plan.
A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.
What do you think? Are we too liberal with our ‘likes’? Have we diluted the pool of fans to the point that a ‘like’ doesn’t mean anything anymore? And – perhaps most importantly – as professionals trying to use Facebook to grow our businesses, are we wasting our time trying to market to a community who may have ‘opted-in’ but perhaps doesn’t care?