December marks an exciting milestone for KWSM – the agency’s 11th birthday! To celebrate, I asked some of the agency’s leaders a few questions about their experiences at KWSM, and our goals for the years to come. First, KWSM President & CEO Katie Wagner shares her thoughts about
While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions and goal completions: influencer marketing. Influencer marketing is best deployed
We are excited to announce that KWSM Atlanta’s Madeleine Wood has been promoted from Junior Web Designer to Web Designer! Here at KWSM, opportunities for growth exist for any team member who is eager and determined to pursue them. We saw this tenacity in Madeleine from her very first
This month, we are celebrating the 5-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training. Taylor joined KWSM as a Junior Content Editor in May 2016. After learning the ropes and taking on more responsibilities, she was promoted
This month, we are celebrating the 5-Year Workiversary of our creative powerhouse and Vice President of Strategy, Jeff Soto. Jeff joined KWSM as the Managing Content Editor in our Orange County in 2016. His quick wit, leadership, and knack for innovative thinking made him the perfect candidate to begin
Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March, we are honored to celebrate the 30th Anniversary of one of our favorite local non-profits, Working Wardrobes, by participating in
Our Senior Web Designer, Angie Smith, just celebrated her 5-Year Workiversary at KWSM! Angie started with our team as a Website Designer and was promoted to Senior Website Designer two years ago. During her time on the team, she has taken two maternity leaves to welcome her beautiful daughters
While it’s great to have a healthy social media presence, eye-catching graphics, and a big email list, these things are all for naught without an attractive, functional, and user-friendly website. Let’s take a look at the importance of effective website digital marketing. Here at KWSM, we tell our clients that
