Digital Marketing Queen Taylor Lizura Rings in 5 Years at KWSM

May 2021

This month, we are celebrating the 5-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training.


Taylor joined KWSM as a Junior Content Editor in May 2016. After learning the ropes and taking on more responsibilities, she was promoted to a Content Editor in 2017 and then a Senior Content Editor in 2018. She stood out for her loyalty to our agency, team, and clients, exemplary leadership skills, passion for finding the right answers, commitment to bringing in results, and so much more, and she received another promotion into her current role in September 2020. 


Taylor’s role consists of having weekly 1-on-1 check-in meetings with each member of our Content Department, ensuring quality standards and execution of client work, supporting the team in client communication, and creating and managing systems that keep the team performing their best.


Here’s what Taylor had to say about her experience at KWSM and what she has learned over the years.


Who is Taylor outside of work?

“To describe myself in 5 terms or less, I’d say: avid reader, pop culture junkie, book collector, tech-obsessed, and lover of film and television. To put it this way, if it’s been printed, streamed, released on TV, or shown in the movie theaters, I’ve probably seen it.”


What has been your favorite part of working at KWSM?

“I’d have to say it’s working with such a diverse variety of clients. Over the past 5 years, I’ve had the pleasure of meeting and working with business owners from all different backgrounds, passions, and industries, and that’s one thing that keeps our work so interesting.”


What is one thing you’ve learned (either about yourself or the digital marketing world) while working here?

“I’ve learned the value of digging until you find the answer. That feeling when you solve a problem that seemed impossible and you get to share the solution with your clients and your team is one of the most rewarding parts of the job. It’s challenging, but always worth it.”


What would you go back and tell yourself from 5 years ago when you first started here?

“I would say, ‘keep investing in yourself. Every webinar, article, and Google search will help you become a better marketer, mentor, and leader.’”


We also asked KWSM’s President and CEO, Katie Wagner, to share what she has enjoyed about working with Taylor over the years:


“I met Taylor the week she graduated from college. When I think about how much she has grown and developed over the past five years, it’s mind-blowing. Taylor is one of the most determined and hardworking women I know. She is always trying to do more, and do it better. Over her tenure at KWSM, she has emerged as a strong leader and manager, and has displayed an enormous amount of dedication to her team and the agency as a whole. She cares deeply about the work we do, and the clients we serve, and helps push all of us to be our best.”


Thank you, Taylor, for all you have done for our clients and our team over the past 5 years. It’s an honor and a pleasure to work alongside you.



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