Author: Matt Enser

How to add Video to Your Website

How to add Video to Your Website

Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works,

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How Do I Network My Company on LinkedIn?

How Do I Network My Company on LinkedIn?

In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific job titles you target. Another useful tool is the Invite

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Benefits of Conversational Marketing

Benefits of Conversational Marketing

Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center. Conversational

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Are Google Reviews Important to for Local SEO & the Map Pack?

Are Google Reviews Important to for Local SEO & the Map Pack?

Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain, the more your website can grow in those areas. There are many things to

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Podcast Marketing for B2B marketing

Podcast Marketing for B2B marketing

Marketing to busy business professionals can be difficult, especially in the business-to-business market. The bad news is that fewer of them are looking at traditional advertisements. The good news is they still want to grow in their respective field, and one way they do this is by listening to podcasts.  Podcasts

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How to Boost Twitter Engagement

How to Boost Twitter Engagement

Are you looking for new ways to boost your engagement on Twitter? Or looking for ways to better serve your audience via Twitter? Twitter is the most conversational social media platform, so it makes sense to lean into that, but how do you find the people to talk with?  There

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