Author: KWSM Team

How to Create Effective GIFs for Your Social Media Strategy

How to Create Effective GIFs for Your Social Media Strategy

The use of Graphics Interchange Format, known as GIFs, has skyrocketed since the onset of COVID-19. According to GIPHY, the popular GIF discovery platform, searches jumped 65% from February to April of this year, primarily for images representing positive mental health and connection with loved ones. GIFs have always been shared

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Schedule Instagram Posts with Facebook Creator Studio

Facebook business page admins have long been able to schedule posts in advance. Despite having been acquired by Facebook in April 2012 – just 18 months after its launch – Instagram has been without a scheduling feature. And posting from your desktop? You could forget about it… until now. It

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4 Ways to Make Crucial Business Decisions

4 Ways to Make Crucial Business Decisions

As a business owner or leader, you are expected to make some important business decisions in the coming months that you never planned for. There is likely very little previous experience you can depend on to help you make the right decision. In the words of Maimonides, “The risk of

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Best Practices For Email Campaigns

There is a lot of effort that goes into creating a successful email campaign. With attention spans shortening and interests rapidly changing, businesses must stay on top of the best ways to reach their audience.  Is your business looking for new ways to improve upon your email marketing? Whether you

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Strategies For Reopening Your Retail Business In Las Vegas

Nevada small businesses are finally seeing a light at the end of the tunnel. A second wave of small business loans from the U.S. Small Business Administration have made rounds, and Nevada has secured approximately $2 billion in loans for payroll and related costs. The wheels are turning for retail

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How To Use LinkedIn Events To Promote Your Next Event

How To Use LinkedIn Events To Promote Your Next Event

You may already be familiar with Facebook Events, but have you tried LinkedIn Events? This feature allows you to promote any upcoming webinar, workshop, product launch, or your next in-person event. Here’s what you need to know to start leveraging this tactic.   LinkedIn Events What exactly are LinkedIn Events?

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