Best Practices For Email Campaigns

May 2020

There is a lot of effort that goes into creating a successful email campaign. With attention spans shortening and interests rapidly changing, businesses must stay on top of the best ways to reach their audience. 

Is your business looking for new ways to improve upon your email marketing? Whether you are just getting started, or have been sending emails out for years, there are always new ways to enhance your strategy. 




Discover ways your business can create stronger email campaigns:


Analyze Your List 

Understanding your email list will help guide your overall content strategy. If your emails involve content that is strictly for local residents, it’s important to be aware of who is receiving the emails. Once you have examined your list, you have the opportunity to segment them. This way, your business can alter the content in your email depending on chosen factors such as location. Utilizing this approach will improve email deliverability and engagement. 


Incorporate A Welcome Email

When a new person enters your email list, set up an automated email that welcomes them into your community. Let them know you are excited about their interest in your business. Many people are hesitant to sign up for emails and are quick to hit the “unsubscribe” button, therefore it’s vital to communicate with them that your business appreciates their involvement and interest. 


Provide Relevant Content 

As a business owner, your email audience will be interested in content that resonates with their lifestyle. Along with company updates, product launches, and new services, provide a variety of content that pertains to your community. Display your brand’s involvement in your neighborhood. Your audience is seeking content that doesn’t “sell” them, but rather inform and educate them. 


Every email your business sends out is meant to be opened and engaged with. Using the right strategic approach will set you apart from the competition. 


72% of consumers prefer email as their source of business communication.

Don’t get left behind, work with the KWSM team to develop a powerfully targeted email marketing campaign that will expand your reach and generate leads and more potential customers.

CONTACT US to learn more about creating the results you’re looking for with an effective email marketing strategy.





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