It is often said that ‘marketing to everyone is marketing to no one.’ When growing your business, it is tempting to want to throw marketing against the wall and see what sticks; you want to reach as many people as possible, as quickly as possible. However, in order to effectively
Las Vegas is known for its flashy lights and gambling tables, but in the center of this iconic desert city lies a thriving community in the Arts District. That also happens to be where KWSM: a digital marketing agency’s office is! Each month the art community celebrates local artists with
2020 has been a challenging year for many businesses. With the COVID-19 pandemic and state lockdowns, businesses are shifting their traditional marketing strategies. As society tries to function in the new normal, planning for the current and future success of your business can be daunting. Our Social Media Bootcamp webinars
Which new resources have you taken advantage of while you have been spending more time at home? In the news this week, Facebook and YouTube are providing creators with tools to help their marketing while Google gives us the ability to list products for free in search. YouTube Works on
Instagram announced a new feature that will allow some users to create ad campaigns without linking to a Facebook Page. According to the social media giant, “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for
We have all seen the impeccably timed trailer releases and highlight videos for Hollywood blockbusters. Marketing teams seem to have their strategies laid out and ironed to perfection for their target audiences. The scale of their efforts can be out of reach for small businesses, but the principles of their work
More than 400 companies have recently declared that they are pulling their advertising from Facebook for the month of July to take a stand against hate speech and racism on the platform. What does the boycott mean for your business and how should you respond? We’ve developed a guide to
The hospitality industry took a big hit as travel plans around the world were canceled due to the pandemic. As hotels in Orange County reopen, they must communicate with their guests on how they are adhering to the guidelines provided by the CDC and local officials. They also must find
