Press releases can be the cornerstone of your public relations strategy. These brief, detailed documents can lead journalists, business partners, as well as potential and current customers to your products and announcements, and even create brand awareness for your business overall. Press releases that garner news coverage need to intrigue
To enhance the user experience, Snapchat, Facebook, and Instagram have updated their processes and added new features. Learn more about the updates in the news this week. Instagram Adds “Reels” Functionality Instagram Reels give users the opportunity to create and discover short, entertaining videos on Instagram. These reels are 15-second
Advertisements are seen everywhere you look in public spaces, and it’s no different when you are using your phone. Now, more than ever, your audience is organically seeing fewer of your posts because of online ads. Use digital advertising as a powerful targeting tool to reach more of the people
Last week, Instagram released a new feature to give users more creative freedom in producing content within the app. This update follows months of extreme growth for TikTok, Instagram’s newest competitor. Competition Between Instagram Reels and TikTok TikTok has taken the internet by storm over the past year, with over
One of the most unique aspects of Twitter is the ability to communicate with everyone anywhere in the world. Whether you’re a national brand or a local business owner you can send a Tweet to anyone on the platform. Unlike other social channels, Twitter breaks down the walls of hierarchy
Don’t hit send yet! Email marketing is a great tool to guide customers down the path to conversion, but it is only effective if focused around specific goals. Here are some tips to help you create a compelling campaign: Segment Your Audience Your whole list of email addresses
Just as Facebook wraps up their “Summer of Support” sessions, the social media giant announced a new lineup of free education courses and awareness programs as part of National Black Business Month. The series of free webinars will begin on August 12th and include everything from business advice to panel
Social media platforms teem with creative content that is easily shared and passed from account to account. In fact, it’s difficult sometimes to know where a post came from originally. In this environment, it might initially seem that because someone posted a photo, video, or other asset publicly that it’s
