When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch
You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news and you’re ready to send, you just need to figure out when. There will sometimes be extenuating circumstances that dictate when you’ll need to send
Is your beauty brand seeking more notoriety in the cosmetics industry? Now more than ever, it is critical to connect with your audience on social media to boost your online presence. Showcase your brand’s unique offerings and share the experience with the people who matter the most: your customers. Businesses
Transparency is the key to a successful business. Social media platforms like Instagram and Facebook are now working to be more transparent with their users. Learn more in the news this week. Instagram Alerts Users When Posts and Stories Are Private Instagram has now added a notification that lets a
In today’s climate, people are spending more time than ever before on the internet. That’s great for digital marketers, but we are still dealing with the fact that most people have very short attention spans, and it can be difficult to get them to engage with your content. That’s where
At this point, almost everyone is familiar with the term Search Engine Optimization (SEO). While many people understand the basic concept around SEO, most people don’t fully understand its potential impact or how easily it can be implemented into their current digital marketing strategy. SEO: A Simplified Explanation Search Engine
As a local business owner, every dollar you spend on marketing to your Las Vegas customers matters. Email marketing is an efficient and affordable way that you can reach locals, grow your overall customer base, and build rapport within the city. Here are three ways you can use email marketing
Are you looking to add a stamp of authenticity to your Facebook page? Getting verified is a great way to establish brand credibility online. The verified badge lets people know your company is authentic, and helps your page show up higher in search results. Here are some things to keep
