From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this is to establish a brand style guide. It’s a rulebook
Data- we’ve all heard the term, and there is a high likelihood that you’ve dealt with data and numbers in some capacity throughout your life. In our world, data for consumer behavior is incredibly valuable. In fact, in 2017, data surpassed oil in value. Let that sink in. Data
San Diego is well known as one of the most environmentally conscious cities in the United States. There are more solar installations in San Diego than any other city in California, and the city plans to run on 100% renewable energy by 2035. While 2020 hasn’t exactly been a trip
Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business, but it is an important first step in building a successful marketing strategy. Get the Group Together Choosing a voice
Headlines set the tone for the rest of your company’s copy. They can be used as the subject line of an email, the beginning of a press release or the first line of a blog post. In this blog, we’ll talk about a few ways to draw readers attention and
Since early March when the tangible effects of COVID-19 began to be felt across the world, I feel like every time I turn around, I’m getting a notification that a brand I follow is “going live.” It’s been a creative way to create the experiences audiences are seeking, by allowing
Beauty brands are using social media to their advantage by showcasing their products to get brand awareness and conversions. However, without a strong marketing strategy, beauty brands may not see their efforts deliver the results they desire. When it comes to promoting your beauty brand, ensure that you’re delivering valuable
While users turn to social media for inspiration and information, social media platforms such as Instagram, Facebook, and Twitter are trying to make the experience easier. In the news this week, Instagram wants to make it easier for users to discover new profiles to follow while Facebook and Twitter are
