As a business owner, you are always trying to find ways to raise brand awareness and encourage your audience to buy from you. Now, Google, Facebook, and YouTube are making changes to their ads platforms to help. Google Creates a New Way to Track Video Ad Conversions Although users may
Beauty brands reach a majority of their audience through social media. With different platforms to showcase products, there’s certainly an opportunity to get reach and engagement. But is there a platform that stands above the rest? Instagram may come to mind for beauty brands, but Pinterest is one of the
Technology evolves every day, simultaneously transforming the world around us. Many companies have made the shift to incorporating beginner elements like Google Analytics, but there are a lot of more advanced data tools out there. As a business owner, you can learn what defines business intelligence and the most effective
Traditional networking is no longer a viable option for many Las Vegas business owners. Monthly industry meetings at Ferraro’s have been canceled and professional happy hours have been postponed. In a city where who you know matters, it can be difficult for local businesses to get their marketing efforts off the
Consumers are inundated with a wave of marketing messages every day, and it usually takes several online interactions with a law firm before a client decides that they want to work with you. Email marketing is a great way to engage your target audience and keep your referral partners up
With three more months to go in what has been described as one of the worst years in recent modern history, the 2020 memes are still going strong. They have been used to compare this unprecedented time to a dumpster fire, a toothpaste flavored bag of chips and dubbed March
At KWSM, we’re all about finding creative, effective ways to tell your story. We’ve been in the industry long enough to know how incredibly impactful video can be when it comes to marketing your Orange County business. Video allows you to put a face to your brand, increase audience engagement,
As the late summer heatwave continues in San Diego, businesses that are conducting operations outdoors amid the coronavirus pandemic are facing challenging and unprecedented times. Local businesses are feeling the heat- literally, with triple-digit temperatures- and to maintain profits during the worst economic downturn since the Great Depression. If you’re
