If you want to engage with Millennials or those in Generation Z, utilizing Snapchat as part of your social media marketing strategy may be useful for your business. Snapchat is great for targeting this younger demographic and can provide fantastic engagement with your audience. Snapchat was launched in 2011
In 2020, many retailers noticed an increase in their e-commerce activity, thanks to the COVID-19 lockdown. E-commerce sales were around $861 billion, which is up 44% from 2019. It looks like shopping online will probably continue to be popular in the post-pandemic world; most consumers have become comfortable with purchasing
Newsletters are a great way to show your customers or community that your company recognizes what’s important to them. Email newsletters can also be used to provide potential customers with the resources and information they need to recognize your products and services as solutions to their problems. Is your company
Your social media channels are an extension of your brand. Consumers want to learn about who you are, what matters to your business, and why they should choose you. As part of your content marketing strategy, it’s important to come up with creative content to keep your audience engaged and
Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product or service while also integrating a fun, interactive element. Video marketing has continued to become an important part of
In 2021 Twitter will celebrate its 15th year of providing users a space to communicate with each other, and the platform shows no signs of user activity slowing down. In fact, the social network is expected to grow to 322.4 million users in 2021, and with such a large crowd,
Social media channels can function as well-oiled machines to boost your business when you’re constantly pumping out content. However, it’s important to take time to analyze whether what you’re doing is making the impact you intended. Social media audits are an easy way to determine what’s working, what’s not, and
Two changes are coming in the next few months to one of the tools that most of us use every day – Google. Learning about these changes before their full rollout is a good way to ensure that your business is prepared for ongoing web success. The changes coming
