Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask is “Where should you be sharing your blog to
People often have misconceptions about branding, which can lead to them not understanding its importance. It’s important to understand what branding is and is not in order to create a strong brand for your business. If you keep these things in mind, you’ll be on your way to branding success.
Creating a public relations marketing plan can be extremely exciting for your business. Getting a feature in a local or even national publication is a huge win! However, in all the buzz of executing a PR strategy, companies make little mistakes that leave their media pitches lost in journalists’ inboxes.
If you or your business manage a website, you may have heard of the term “CDN.” Otherwise known as content delivery networks, CDNs are the foundation of content delivery for most websites and internet-based applications. Whether you’re scrolling through the New York Times, adding items to your cart on Amazon,
As the potential for state-sanctioned foreign cybersecurity attacks rises, KWSM is dedicated to remaining a cybersecurity leader in the digital marketing space. Our clients and partners have unique digital needs and vulnerabilities, but any organization, regardless of size, can fall prey to these threats. Vigilance is needed from every party,
It’s no secret that if you have a small business, it needs a website. While there are definitely benefits to hiring a professional web developer to build and maintain your website, taking matters into your own hands is more affordable while retaining the potential for significant results. Here are some
Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here are five ways you can maximize the results of your
Pay-per-click advertising may have come across your mind to boost your business online. It may sound hard to implement but is much simpler than you think! Depending on your business it can be a great marketing tool to get your business in front of the right people at the right
