Pay-Per-Click (PPC): What Business Owners Should Know

Mar 2022

Pay-per-click advertising may have come across your mind to boost your business online. It may sound hard to implement but is much simpler than you think! Depending on your business it can be a great marketing tool to get your business in front of the right people at the right time. If you’ve considered pay-per-click (PPC) ads before but didn’t quite understand how they could help you, we’ve covered the basics for you.


What is Pay-Per-Click?

Pay-per-click, also referred to as PPC, is a form of online advertising; each time your ad is clicked on by a user, you pay a fee. Business owners use this tool to advertise on search engines, like Google or Bing, and bid for placements on a search page where a keyword related to their business may pop up. 

Bidding” is the maximum price you are willing to pay to get a click. This can range from cents to dollars depending on your budget. It is important to find a balance with your bids so that you stay within budget and maximize your clicks. There are several factors to determine your budget – see more in the next section.

PPC Tip: Spending more money on bids is not guaranteed to increase your likelihood of clicks.


Related Article: Why Does My Google PPC Campaign Go Over Budget?


How Do I Set a Budget for PPC?

This is a great question for PPC beginners! As a business owner, you want to be careful about how much you’re putting into online advertising compared to what you’re getting in return. PPC ads have a great return on investment (ROI) and you don’t have to give an arm and a leg to do it! Your budget can be as modest or robust as you like. Other factors that can help you determine your budget are revisiting your goals (awareness, conversions), how much you’re willing to spend, and how competitive keywords are in your market.

Google recommends starting small and trying a daily budget of $10 to $50, monitoring performance, and then adjusting. However, one of the most important aspects of creating an effective budget and getting an optimal ROI is keyword research. Using the right keywords can reduce your budget because specific keywords allow your customers to find you easily.


Is Pay-Per-Click Right for My Business?

Pay-per-click can be helpful for many small to medium businesses looking to grow awareness or get new customers online. There is no correct answer to whether PPC ads are right for a business or not. Testing it out is a great opportunity for you to see the results you could be missing out on. With the right keywords and with the right help, you can get the ball rolling and get in front of the people you want to reach.


megaphonePaid advertising returns $2 for every $1 spent – a 200% ROI rate.

Is your business interested in implementing an effective PPC strategy? At KWSM, we create fully-customized marketing plans to attract and engage your audience.

CONTACT US to learn about how we can create an online advertising strategy for your business.





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