Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products, people and companies, brands have reputations and personalities too, and a brand’s voice must always stay genuine, consistent and true in order for it to
I have known about Working Wardrobes for a while now. I have donated clothes to them through their boutique stores “The Hanger” and have always known they are a quality organization. However, I had no idea just how much they do and provide for their ‘clients’. This weekend I was
Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the professional big brother of Facebook. It’s all business, a little
When Facebook switched all fan pages to the timeline, they made some major changes. Some are more obvious than others (like the cover photo), while others are more subtle. With all these changes, there is quite the learning curve. There is one feature that we have found gets overlooked more
Blogging. You see everyone and every business do it, and you’re probably thinking, “There are millions of blogs out there, why do I need to jump on the bandwagon?” Well, there’s a reason (or three) that so many people are taking up blogging, and I’ll tell you why you should
I’m a numbers guy. More specifically, I’m a money guy. In every job I have ever had, the primary goal was always to make money. It’s why I love working with business owners and their social media – because we help them tell the story of their business, grow their
Staying organized from the get-go will make your life a lot easier down the road. Case in point (or a cautionary tale, rather): When tax season came around this year, I realized that my imprudent negligence of bookkeeping during the past year really kicked my behind. I got a similar
These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you. But what does that mean? Perhaps they will write posts on your page, but often those posts are scheduled through a syndication program like Hootsuite
