Author: KWSM Team

Twitter Adds a Cover Photo Feature

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Choosing The Best Social Media

There are tons of options out there when it comes to social media; your choices are virtually endless.  So the real question is how do you find the best forms of social media for you?  There are 8 main channels, to which I consider to be the most popular and

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Facebook Nears its 1 Billion User Mark

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Who's Looking at Your LinkedIn, and Why It Matters

The other week I discovered the “Who’s Viewed Your Profile” feature on LinkedIn, which enumerates exactly who has been peering at your online curriculum vitae within the last 15days. I was surprised to find that someone whom I’d met a few days before, in a social setting, was on the

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Instagram Grows in Popularity

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Exchanging Facebook "Likes" Won’t Help You

Around a month ago, I logged onto Facebook and went to one of my clients’ pages to do our daily social media management. I was surprised to find that the number of fans had shot up, quite suspiciously, overnight. I knew that a drastic influx of fans in just a

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3 Best Practices for Twitter

Twitter is a simple social media platform.  You follow people, people follow you, and you post 140 character updates called tweets.  Really, that’s all there is to it.  However, I believe that it is because of it’s simplicity that it is so difficult for people to figure out how to

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Linking YouTube to Facebook

You’ve probably heard the phrase “above the fold” when it comes to newspapers.  In the olden days, newspapers were the most used source of information.  The most important stuff usually appeared on the top part of the paper “above the fold” when the newspaper was folded in half. In the

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