Author: KWSM Team

How To Manage Your Recommendations On LinkedIn

Are you utilizing your LinkedIn account to its full potential? Many LinkedIn users simply fill out their profile and do little else. However, if used correctly, LinkedIn is a very valuable social media channel for business. It’s a great way to make connections and network with other like-minded professionals and potential

Read More »

4 Ways Your Business Can Utilize Twitter Lists

There is a lot of noise on Twitter. Even if you were only following a hundred people, it would still be challenge to read every tweet that goes through your feed.   Twitter has a feature called “Lists” that enables users to organize their followers into different categories. Creating and

Read More »

Facebook Announces Product Ads

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant.

Read More »

Youtube Channel Keywords

In the same way that keywords help viewers find videos, they can also help potential subscribers more easily find your channel on search engines. That’s why it’s important to add keywords to your Youtube channel and optimize your account for search. Make sure your videos translate into subscribers!     Photo Credit: yasminpiano

Read More »

Promote Content on Pinterest in 10 Easy Steps

Have you tried promoting your content on Pinterest? The social networking site also serves as a visual search engine for some users and a bookmarking tool for others. This makes it an ideal place to experiment with advertising. If you’re new to promoting pins, you may be pleasantly surprised by

Read More »

Tips For Growing Your Instagram Account

Instagram can be a highly effective tool for growing awareness of your brand with a targeted audience. Just like on other social media channels, there are best practices to follow when using Instagram. This is where an effective strategy comes in to play. Growing your audience and creating successful engagement

Read More »

How To Create Goals In Google Analytics

We have previously discussed how to track the quality of your social media traffic. In that article, you learned how to create UTM parameters that help you track the quality of the traffic you are receiving from the source of the UTM link. When you have a UTM link and

Read More »

Pinterest Removes Affiliate Links

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so

Read More »
Core Values at KWSM a digital marketing agency