If you’ve managed a business page on Facebook over the past few years, you’ve probably noticed some shifts in who your content is reaching. Experimenting with different strategies for how to reach biggest audience is half the fun of social media for business, as there are endless ways to distribute
LinkedIn is one of the most valuable marketing tools for professionals, yet many users don’t utilize their accounts to full potential. A completed profile is important, but to make LinkedIn really work for you, networking is a crucial element. The number of connections you have on LinkedIn means more than
43 trillion instant messages will be sent this year, according to tech analysis firm Juniper Research, and your business needs to keep up with the times. As more users transition from email messages to sending them instantly via social media, Facebook is giving businesses more communication tools. Change a Crisis
Earlier this summer, Instagram announced that it would be adding a call to action button for users whose objective was to illicit a response from their followers. This was incredibly exciting news for the millions of restaurants, pop-up shops, coaches, and photographers that leverage Instagram as a way to boost sales.
Just like it’s important to train your employees on what to do in case of a fire, having an online protocol in place before a real life disaster can prevent your Facebook feed from flooding with questions and concerns. By following the acronym D.R.I.N.K., you can teach your staff to
It seems every time you turn around, Facebook is implementing changes that allow the platform to compete with other major players in the social media world. Most recently, Zuckerberg and his team have set out to improve their video features, making Facebook less like a newspaper and more like a
If finding new followers for your business is unfamiliar territory, you are not alone. Even for the most seasoned business owners, building your following can feel like a daunting task. With these three simple steps, you’ll start building brand awareness and increasing the reach of your online marketing efforts. Think
A lot has changed in the last few decades as far as social media goes. Social networking has gone from a teenage pastime to a credible marketing technique. But just because most business owners understand the value of social media, doesn’t mean they know how to use it effectively. The
